TABLE OF CONTENTS

Introduction

PART 1: A New Era in Food and Health?

PART 2: Risk, Regulation and Policy Dilemmas

PART 3: The Unfolding of the Functional Food Revolution Across the World

PART 4: Global Marketing and Strategic Challenges

PART 5: The 'Healthful Company': A Leap Forward

PART 1: A New Era in Food and Health?

Chapter 1: What are Functional Foods: Functional Foods Explained and Why They Are Important
Chapter 2: CASE STUDY: Benecol - The Rise and Fall of the Colossus of the Functional Food World

PART 2: Risk, Regulation and Policy Dilemmas

Chapter 3: A Clash of Two Nutrition Revolutions: 'Healthy Eating' versus 'Functional Food'
Chapter 4: Eating and Drinking in the Risk Society: Implications of Risk for Functional Food
Chapter 5: Health Claims and Functional Food

PART 3: The Unfolding of the Functional Food Revolution Across the World

Chapter 6: The Japanese Invented Functional Food
Chapter 7: The United States: Blurring the Boundaries Between Food, Medicine, and Health
Chapter 8: Is Finland the 'Silicon Valley' of Functional Food?

PART 4: Global Marketing and Strategic Challenges

Chapter 9: The Marketing of Functional Food and the European Dairy Industry
Chapter 10: Functional Food Strategies: Seven Lessons from the Revolution

PART 5: The 'Healthful Company': A Leap Forward

Chapter 11: Why You Should Become a 'Healthful Company' to Succeed in the Functional Food Revolution